Pure Carbon Blue on LinkedIn: #achema24 #frankfurt #amsterdam #koppertcress #delphy #tno #sustainability… (2024)

Pure Carbon Blue

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Sustainable business is improving all the time 🚀And to stay up-to-date, Pure Carbon Blue was at two events this week. Marc Goedkoop, PhD went to #Achema24 trade show in #Frankfurt and Anna Goedkoop went to GreenTech in #Amsterdam.At the Greentech, we got the chance to connect with the world's leading companies and innovators of the horticulture industry. Our takeaways:🌿 Rob Baan of #KoppertCress: "I want to be able to say to my customers that we produce as eco-friendly as possible. And in 2026, we want to be CO2 neutral to the end-consumer, wherever he is. Otherwise, we’re putting it to the future generations."🌿 Stijn Jochems of #Delphy: "In horticulture carbon dioxide is vital for photosensitizing. In the near future growers will need to get CO2 increasingly from external sources."🌿 Brigitte Jacobs-van den Eijnden of #TNO: "The challenge for the future is finding the external sources of CO2. But the costs of CO2 from new sources will be higher".At the Achema in Frankfurt, which is the World Forum for the process industries, we explored the latest innovations and met existing development partners.Here's why we don't want to miss these events.We believe the world needs sustainable solutions now. We want to be informed about the most recent developments, collaborate with the experts in the field and maintain a good feeling of the developments in the market of carbon capture and utilization. Especially this last one is important, because we believe that profit and sustainability can go hand in hand.Want to know what sustainability can do for your business? Let's connect.#Sustainability #SustainableBusiness #Innovation #NetZeroEmissions

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  • Pure Carbon Blue

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    The best business opportunities are below the surface 🌊That's why Pure Carbon Blue was at OCEANOVATION in #TheHague. We dived into the sea of innovations for the ocean and learned more about green shipping, accelerating ocean restoration, sustainable aquaculture and many other things.Why is this important?The ocean provides oxygen, food and sustainable business opportunities.At Pure Carbon Blue, our mission is to deploy a worldwide bio-carbon capture capacity from water of 1 gigaton. But we can already offer solutions for your unabated emissions now. Want to know how our Direct Water Capture technology can profit your business, feel free to get in touch.#Ocean #Innovation #Climateaction #Sustainability #SustainableBusiness

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    Time to put the next generation in the spotlight.Anna Goedkoop was just 19 years young when she organized and moderated her first event with suppliers. In the meantime, she also represented Pure Carbon Blue at the B For Good Leaders summit and the GreenTech event in #Amsterdam. She does all of this next to her study of Industrial Design Engineering at the Delft University of Technology.And Anna is not the only one. Here's why at Pure Carbon Blue we'd like to give the young generation more responsibility.As a sustainable company, we believe there's an interdependence between our business, nature and the next generation. Therefore, we always want to involve the next generation in our decisions. Because in the end, young people like Anna are the ones who have the energy and motivation to build business and pass on planet Earth in a safe and appreciated manner.In the future, we will employ more valuable young talents like Anna.Francine Lemos Meiny Prins#FamilyBusiness #Sustainability #Innovation #Internship #Leadership

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  • Pure Carbon Blue

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    Tomorrow we will be at OCEANOVATION in #TheHague with Pure Carbon Blue. Will you be there as well? Let's connect.For more on the festival: www.oceanovation.live.

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  • Pure Carbon Blue

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    World Ocean Day: it's not all doom and gloom below the surface.As a young company that captures carbon from water, we consider the ocean one of our most valuable assets. Therefore, there can't be enough awareness of ocean acidification, overfishing, coral destruction and plastic pollution. Nevertheless, we'd like to celebrate World Ocean Day by highlighting some of the positive developments of the ocean.* Last year, a global treaty was signed to protect biodiversity on the high seas and the regulation of international trade of 97 sharks and rays.* This year, The Ocean Cleanup reached a milestone of removing 220 ton of plastic from the ocean.* A new study reported in the journal Current Biology on March 8, shows that restored coral reefs can grow at the same speed as healthy reefs a little as four years after coral transplantation.* Researchers have found that the ocean soaks up 30 to 40 percent of all the gas produced by human activities. This makes Direct Water Capture one of the most effective methods to extract biocarbon.At Pure Carbon Blue, we like to think of solutions instead of problems. If you're somebody who likes to take action now and if you want to know what our Direct Water Capture technology can do for your company, feel free to get in touch with us now.#WorldOceanDay #ESG #Environment #Sustainability #CarbonCapture #Leadership #ClimateAction

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  • Pure Carbon Blue

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    Solutions for an inevitable climate and energy transition at the Energy Reinvented Community."Matching energy supply and demand for the industry", was the central theme of this week's event by the Energy Reinvented Community in Nieuwegein, the Netherlands. Pure Carbon Blue was there and learned the following:* The Netherlands has a highly integrated industry. There is an increasing awareness that we should not just develop new technologies, but also the integration of processes.* Investing in infrastructure should go ahead of the demand for green energy, but without taking too big risks. A good example in the Netherlands is offshore wind farms.* In developing technology and infrastructure, we should not use history as our reference, which is commonly done. The reference should be “What is needed now?”* The one action that the participants took away from this event was “Collaborate”. The climate and energy transition cannot be realized with just a focus on the individual company. It requires value-chain action and even beyond-value-chain mitigation.And there was more. Marc Goedkoop, PhD of Pure Carbon Blue was one of the panel members who put central Carbon Capture Utilization and Storage & Financing the Energy Transition.We'd like to thank Rene Peters, Jan Prins, Marlou Bergboer, Barthold Schroot, Koenraad van Hasselt, Gisele Widdershoven, MBA, Femke Perlot-Hoogeveen, Connie Prins- van Baren for their excellent organization, Sofie van den Enk for moderating the event and Michiel Engelaar for moderating the breakout session.#Leadership #ClimateAction #NetZero #Innovation #Sustainabiliy #Nieuwegein

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  • Pure Carbon Blue

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    Today is a day to remember.It's UN World Environment Day. On this day businesses and their leaders are reminded of our profound responsibility to foster sustainable practices and champion environmental stewardship. This year's campaign focuses on land restoration, desertification, and drought resilience.The motto: "Our land. Our future. We are #GenerationRestoration." At Pure Carbon Blue, we are dedicated to capturing carbon from water. This way you can compensate for unabated fossil emissions and deploy carbon neutral feedstock. One step towards a regenerative economy.But a regenerative economy is a continuous journey.We must persistently strive for improvement. We encourage each one of you to reflect on how you can contribute to this global movement. Whether it's through small steps or larger systemic changes, all actions count toward reaching this one goal:Making a lasting positive impact on our planet.#WorldEnvironmentDay #Sustainability #ClimateAction #Collaboration

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  • Pure Carbon Blue

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    4 Learnings and great examples from the most inspiring summit for meaningful business.That meaningful business is on the rise, is not a new thing. That's why it's not surprising that last week at the B For Good Leaders Summit in Amsterdam 1.200 CEOs and other inspiring leaders shared their knowledge and experience. Pure Carbon Blue was there as well, and we've noticed a few great developments:* According to Satish Kumar nature isn’t simply a resource for the economy, it’s a source of life itself. Climate sustainability has to be the main responsibility at every level: individual, business and government. Change comes from the bottom up. We should shift towards elegant simplicity. From quantity-oriented consumption to quality-oriented consumption. What we make should be beautiful, useful, and durable.* Change requires moral ambition. According to Rutger Bregman this is not about pointing fingers, but a mindset that focuses on taking action. The ingredients are: a new definition of ‘success’, focus on maximum impact, and relentless prioritizing. With these at hand, we can redefine what is good and bad.* Leaders should jointly tackle the impact challenges across industry value chains and make a 'triple' return: strategic, impact, and financial.* Climate action is no longer just about ‘shouting’ what is wrong. It’s about people who collaborate and put ideas into action. They invest within their value chain, and in the potential for mitigation beyond the value chain. By doing we can learn and educate how to reduce our fossil carbon emissions and how to find workable solutions for our unabated emissions.There were many great examples of leading companies who expressed their most recent commitments, among them:* Marit van Egmond of #AlbertHeijn told us about their newly introduced brand #AHTerra, which communicates the CO2 impact on the product label. The scope 3 emissions of Albert Heijn have a share of 95% in their total emissions. Like for most companies, these are the most difficult to reduce, and make ambitions highly dependent on suppliers. So now they just created their own brand.* Raymond Cloosterman of #Rituals pledged to dedicate 10% of the net profit to impact. This includes reducing the carbon footprint.* #TheSocialHub is leading by example and driving industry change while setting realistic, measurable sustainability goals. They make this possible by collaborating with like-minded partners. And Charlie MacGregor announced that from now on they will even allocate 1% of their revenues to create a better society.We thank all the leaders who joined the summit. Special thanks to Marcello Palazzi, Leen Zevenbergen and the entire B for Good Leaders team for your boundless energy and dedication.We're looking forward to another fruitful B for Good Leaders Summit in 2025 during the Amsterdam Impact Week.#BForGoodLeadersSummit #Leadership #SocialResponsibility #ESG #ClimateAction #NetZero #Amsterdam

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  • Pure Carbon Blue

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    This is why 1,100+ international leaders come to Amsterdam this week.Business for good is growing. That's why 1,100+ leaders visit the B For Good Leaders summit on the 23rd and 24th of May at the Amsterdam Conference Centre Beurs van Berlage. And they're not just there to talk. In these fragile times, they all come for one reason: to make an impact.Every joining leader is geared to take action, no more time for just talking.Pure Carbon Blue will be there as well. As an innovative carbon capture company we're looking forward to get inspired by great leaders like Indian British activist Satish Kumar, President The Club of Rome Sandrine Dixson-Declève, and Marit van Egmond of Albert Heijn, Raymond Cloosterman of Rituals and Andrea Illy of Illy Caffè. Especially when it's about climate change, we believe that sharing our knowledge is important to make an impact.And there's more. Marc Goedkoop, PhD of Pure Carbon Blue will be one of the panel members in the Regenerative Economy breakout sessions.There's no better place to get inspired and take collective action than at this event.Will you be there? We're looking forward to meet you in Amsterdam.Marcello Palazzi Leen Zevenbergen Merijn Dols Walter Link Engin Ayaz Dick Velings Yumnaa Firfirey Chris Adamo#Leadership #AuthenticLeadership #SocialResponsibility #ClimateAction #NetZero #Amsterdam

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  • Pure Carbon Blue

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    Why an orchestra is the solution to climate change.At first sight, the energy transition seems to be too complicated to compare with an orchestra. But think about it. A good orchestra consists of talented individuals with a diverse set of instruments who know what they are doing. Alone they can use their virtuosity to get a few smiling faces. But with the right coordination, collaboration and a great conductor, all these talented individuals can accomplish miracles together.This is the same when dealing with net-zero.We need to go from "we do it ourselves" to "we're doing it together".We need to connect and think in an integrated way to reach net-zero emissions. At Pure Carbon Blue, we continuously work together with customers, business partners, knowledge institutes and investors. And we listen to different views from different generations. Of course, not everybody agrees with each other, but that's okay as long as it doesn't become a cacophony. We listen to different views and if we put these together, we will be a lot stronger.Does ‘collaboration’ in reaching net-zero sound like music to your ears? Feel free to connect with us to see what our Direct Water Capture technology can do for you.#Collaboration #Leadership #Business Strategy #EnergyTransition #NetZero #ClimateAction

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